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Sarah Adam

Sarah Adam

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Head of Growth Partnerships and Influencer Marketing @ Wix

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Sarah Adam Growth Marketing Thought Leader

Sarah Adam is Head of Influencer Marketing at Wix and a leading voice in creator-led growth strategy. With 15+ years in SaaS marketing, she built Wix's global influencer program from the ground up and now leads a team running hundreds of creators and thousands of content assets across YouTube, Instagram, TikTok, LinkedIn, and X.

A champion of creator freedom and outcomes over vanity metrics, Sarah shares transparently with 32K+ LinkedIn followers and has been featured in Forbes, Ad Age, and Fast Company. She is a guest speaker on 15+ marketing podcasts and serves on the Global Influencer Marketing Council.

Alumni reviews

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

A comprehensive breakdown of using Ai to create and complete a full creator program custom. A bare all insight into Sarahs pioneering workflow and vetting decisions which have produced verifiable results and reliable data. A great look into what it takes to run creator marketing end to end.
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Serena

Cohort 1
Influencer Marketing Manager · Passionfroot

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

I’ve been following Sarah for a while. She consistently delivers real value and has answered several of my questions over time. What I really appreciate is how she breaks things down in a simple, practical way so her audience can actually apply what she’s sharing.

Orlando

Cohort 1
Director of Affiliate and Influencer Marketing · Truly Free Home

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

The course was jampacked for 2 weeks, 2 sessions each week. You’re able to retain and also process the information well since it was an interactive class. I truly enjoyed the technical breakdown of overall brief creation, influencer search, enhancing influencer’s content via each platform, boosting vs paid, and relationship building. I took this course because I’m already doing a baby version of influencer marketing in my role, and this experience just convinced me that I can pivot towards this direction as i grow in my portfolio career. sarah is a blast to learn more. I will always show up when her courses make sense for me to take.
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Melani Ann

Cohort 1
Social media manager · FreshDirect

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

I absolutely loved the no holding back with information aproach.It was clear, easy to understand and packed with real tried experience.

Olivia

Cohort 1
Influencer Manager · Grail

Influencer Marketing for AI & Tech Brands: Plan and Run Campaigns That Deliver

I really enjoyed this course. Sarah is hands down one of the most understanding teachers I’ve learned from - she genuinely listens and always takes the time to go back and re-explain things until it clicks. You can tell she actually cares about her students getting it, not just finishing the material. 10000% would recommend xx
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Ife

Cohort 1
Creator partnerships Manager · Creatorbuzz