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Elliott Rayner

Elliott Rayner

224 Subscribers

20 years turning complex products into compelling narratives using the science of storytelling.

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Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives. His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups. The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK's top product marketers, ranking 7th on the list of most influential in the field.

Today, as a fractional head of storytelling, he helps teams transform complex ideas into clear, compelling strategic narratives.

Previously at
ASICS
adidas
Babbel
ARION

Lightning Lessons

Free, interactive sessions to explore new topics

Alumni reviews

Correlation or causation? Or BOTH! I just finished Elliott Rayner's 4 week Storytelling Cohort, then got this message from someone on my CS team (unprovoked!) about how my title should be "Head of Narratives," so you tell me. No bigger compliment as a PMM than that! This cohort is a perfect combination of learning with colleagues, hands on activities, and seeing the impact of storytelling with real life examples. Is really is THAT good!
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Michele

Q2 Product Storytelling Cohort
Head of Product Marketing · Optiversal
Elliott is a master at the storytelling skill. His ability to translate the structure of the stories we all know and love into selling a product is terrific! He also has a great way of teaching the course and knows how to engage his audience.
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Josh

Q2 Product Storytelling Cohort
Fractional CMO · Thunderwolf Consulting
This isn’t “just” a storytelling cohort. Elliott Rayner generously shares his experience and knowledge in an interactive environment that reinforces learning. Each session starts with an activity that gets each student thinking about an element of storytelling on a personal level. Then you dive into the science behind storytelling, followed by a hands-on activity to apply what you just learned. Finally, participants are encouraged to map out their own product’s story. This allows you to immediately apply what you’ve learned to your day job. It’s clear Elliott put a lot of thought into the curriculum and how people learn. It’s really well done and I highly recommend it to anyone looking to refine their storytelling.
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Jen

Q2 Product Storytelling Cohort
Senior Product Marketing Manager · Claroty
Elliot is a storyteller through and through, a great teacher, and quick to help, even with very specific questions. The best online learning experience I had.
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Anika

Q2 Product Storytelling Cohort
Video Editor & Animator · Sammelkartenmarkt GmbH & Co. KG
As a content professional, this course gave me the right frameworks to make my content stand out. In this AI-led content era, this course is more than foundational; it's a must!
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Sarah

Q2 Product Storytelling Cohort
Content Manager · Miro