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I'm a Head of Marketing at an early-stage B2B startup. The Gen Marketer framing forced a question I'd been avoiding: which of my current systems still make sense when AI handles execution, and which am I running out of habit? The list got shorter. That's the outcome.

The most useful marketing and AI course I took this year. Probably for a while. Because it made everything fall into place as a system. Marketing advantages, perceptions, revenue levers, brief before anything… The course connected the pieces in a way that actually changed how I do marketing. The AI part was practical and genuinely inspiring. Built my first agent, started vibe coding properly. Also, Emily is just great!

Great way to explore what's possible with AI and vibecoding, what tools and workflows may make sense for your team, and what's changed for marketing in the AI era — regardless of what you may or may not do. Also, a rare opportunity to get direct feedback on your marketing strategy from Emily! As a long-time MKT1 reader, this was one of the biggest draws. An added bonus: getting to connect with other B2B marketing leaders in similar roles (leading small teams or flying solo).

There's no one better than Emily Kramer, in my opinion. She's deeply fluent in B2B SaaS start-ups and in the thick of it with all the AI tools. She's building alongside practitioners and also bringing amazing speakers to share their knowledge. Highly recommend!

I’m so glad I signed up for this. The mix of informative videos and hands-on live sessions was exactly what I needed. I came in with heavy AI FOMO and I’m leaving with a solid toolkit and feeling so much more confident. I even managed to vibe-code a few cool tools during the course! Plus, the community is awesome -- you learn just as much from the other people in your cohort as you do from the lessons.