Courses
Multi-day, guided programs to get real results
Course2 weeks


AI-powered Behavioral Design Sprint
Master GenAI-powered human-centered design process using the Make it Toolkit for behavioral-informed product and service design.
4.6(12)
·Sep 15 – Oct 1Course8 weeks



Behavioral Science for Product and User Experience Design
Create persuasive, habit-forming, and immersive experiences with the world's most actionable behavioral design framework.
4.8(9)
·Aug 3 – Sep 26Course7 weeks




Behavioral Science for Learning Design Masterclass
Master the 15 behavioral strategies and join the 1st global movement of Behavior-Centered Learning designers
4.9(8)
Lightning Lessons
Free, interactive sessions to explore new topics
Lightning Lesson45 minutes

Achievement Design Systems - HealthTech
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Watch now Lightning Lesson45 minutes

Achievement Design Systems - FinTech
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Watch now Lightning Lesson45 minutes

The Behavioral Design Strategy Canvas
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Watch now Lightning Lesson45 minutes



🔥 How to Design an Effective Streak with Behavioral Science
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Instantly Improve Any Product with Behavioral Design
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Alumni reviews
Everything happens through behaviors. So, knowing what drives people's behavior is fundamental, particularly when designing learning experiences. This course gave me a map and a set of tools to read the context, understand the behaviors needed to create the future I want, and design solutions to make those behaviors and that desired future possible.
Fabio
Cohort 1
Sensemaking Partner · Fabio Salvadori
Very engaging course where Massimo and his team applied the very behavioural design strategies he was teaching to the course design itself. The Make It method is also an easy way to remember the laws of behaviour, strategies and tactics to apply.
Reina
Cohort 1
Senior UX Designer · MOE
The content was well-structured and easy to follow, with each module building naturally on the last. The instructor explained concepts clearly and with genuine enthusiasm, which made topics engaging and accessible.
Eve
Cohort 1
UX Designer · Govtech
This Masterclass is a game-changer if you’re looking to turn scattered behavioral science theories into a clear, actionable strategy. I loved how the course was structured; the lessons and activities were so well-paced that I actually looked forward to every session.
The real value for me was learning the full cycle: applying a strategy, measuring results, and iterating until you hit your goals.
Huge thanks to the instructors for all the hard work. I highly recommend this for anyone wanting to bridge the gap between theory and real-world results.
Poy
Cohort 1
Innovation Evangelist · Bank of Ayudhya
The course has deepened my knowledge in behavioural science and learning design. I will be more intentional in applying what I learnt here in my work.
Khoon Hock
Cohort 1
Director, Learn For Life Journey, DXD · GovTech
