Courses
Multi-day, guided programs to get real results
Course2 weeks
Accelerating Innovation with A/B Testing
Learn from a world-leading expert how to design and analyze trustworthy A/B tests to evaluate ideas, integrate AI/ML, and grow your business
4.8(150)
Course3 days
Advanced Topics in Practical A/B Testing
Learn advanced A/B-testing topics from a world-leading expert. Ten topics in three days of 2 hours each. ⚠️ Warning: Advanced course
5.0(68)
Course
Innovation & AB Testing - the Essentials
Learn from a world-leading expert the essentials of accelerating innovation with trustworthy A/B tests - private class
4.8(3)
Lightning Lessons
Free, interactive sessions to explore new topics
Resources
digital assetFree
A/B testing book Chapter 1
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A/B Testing Myths Lightning Lesson
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Chapter 1 of Trustworthy Online Controlled Experiments: a Practical Guide to A/B Testing
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Chapter 1 of Trustworthy Online Controlled Experiments: a Practical Guide to A/B Testing
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Alumni reviews
Ron Kohavi's class is the class you need to take if you are doing A/B testing. And probably also the one if you are not yet doing it or need to convince someone that you should be doing A/B testing. Great class!
Janet
Nov 2023
· Self
Thoroughly enjoyed this course! If you're looking to dive deeper and get a better understanding on experimentation, this is definitely the training for you. Ronny's live coaching is also engaging and includes great Q&A sessions!
Talia
Nov 2023
Founder & Chief optimizer · GetUplift
An excellent and highly insightful course—clear, practical, and incredibly valuable for understanding A/B testing at a deeper level. Highly recommended!
Wojtek
23 March 2026
Data Scientist · Huuuge
This is an inspiring and intellectually rigorous course for anyone looking to elevate their A/B testing and experimentation skills. Ronny is great at breaking down complex, dense topics into digestible concepts, supported by hands-on examples.
Tatev
23 March 2026
Demand Generation | SEM · Growthbook
One of the most practical A/B testing courses I’ve taken. It combines solid theory with hard-earned lessons and pitfalls from real-world production experiments.
Veljko
23 March 2026
Principal Software Engineer · Zalando SE, Valeska-Gert-Str. 5, 10243 Berlin