Courses
Multi-day, guided programs to get real results
Lightning Lessons
Free, interactive sessions to explore new topics
Resources
Alumni reviews
The workshop went beyond my expectations. I found it practical and useful, and I was able to start applying what I learned right away. Hannah was a wonderful teacher, and she shared a framework that was simple and effective. Highly recommended!
Valentina
Cohort 3
Product and Content Marketing Manager · WP Media
I feel so much clearer about running customer interviews and now have tools I can lean on if I feel like something is going too far "off script." I also feel like I can advocate better internally for customer/user research and get tangible results. Thanks Hannah for helping me feel more confident with my interviewing skills!
Lori
Cohort 3
Sr Director of Content Marketing · Content Workshop
Hannah's course is a must for anyone looking to level up their interview skills. She masterfully blends the psychology behind great interviews with practical techniques you can apply right away. The content is clear, digestible, and supported by a thoughtful mix of theory and real-time exercises. I’m walking away with a framework I can’t wait to use in interviews with customers, thought leaders, and subject matter experts. Highly recommend!
Stephanie
Cohort 3
B2B Content Writer/Freelancer
Hannah's course gave me new insights about how to structure my interviews, and practical methods that I am putting to work right away. Her concept of the interview map has changed how I look at my interviews.
Hugh
Cohort 3
I've done a few customer interviews before taking beyond the script. And whether I go in with a set of questions or wing it, I always feel like I'm floundering, fumbling with my notes, and ended up not digging deep enough. Hannah gave us a system for doing good interviews -- from the prep to the actual interview. I'm already seeing changes in my thought process from the first lesson. If you need someone to teach you how to dig the good data out of your customers, Hannah's your best option.
Dhiya
Beyond the Script: Master the art & psychology of customer interviews
Messaging strategist for B2B SaaS




