Courses
Multi-day, guided programs to get real results
Lightning Lessons
Free, interactive sessions to explore new topics
Lightning Lesson45 minutes

AI product testing: find and fix bugs with synthetic users
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Watch now Lightning Lesson30 minutes

AI-powered Data Analysis with Claude and MCP
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Mastering text-to-SQL: how to generate accurate queries
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Build dashboards that drive alignment and action
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Watch now Alumni reviews
I highly recommend this course to anyone looking to improve their approach to measurement. George shares deep experience as an analyst, manager, founder and advisor to executives, showing how to solve business problems through clear, consistent metrics. A great surprise was how up-to-date he is on AI’s impact on analytics and how to use it effectively. Most importantly, George is a fantastic facilitator who’s genuinely curious about his students, which made even Saturday sessions enjoyable and simply fun.
Salma
Cohort 2
Data Analyst · Deepl
George's Product Analytics course delivers exceptional value, packing tons of value into a well-structured curriculum. What makes George stand out is his impressive background and exceptional communication skills that break down complex analytics concepts in ways that just click. The real-world stories he shares aren't just interesting, they actually helped me grasp how these concepts apply in practice.
The course's blended approach of pre-recorded videos, live workshops, and optional office hours creates a flexible yet engaging learning experience that accommodates different learning styles. This setup worked perfectly for my learning style, giving me the foundation I needed while also letting me dig deeper into topics I was curious about.
Whether you're just getting started with product analytics or you're looking to brush up on the latest approaches, this course delivers. I'd definitely recommend it to anyone wanting to level up their product analytics skills—it was absolutely worth the investment.
Charles
Cohort 2
Senior Product Manager · PhoneBurner
A highly practical course for any PM looking to level up their analytics and SQL skills. It provides a solid foundation to analyze your own products and identify where measurements need to be adjusted or created—especially useful if you're starting from scratch.
Ted
Cohort 2
Product Manager · Axios
This course transformed my mental model about analytics!
I feel fortunate to have been part of the inaugural cohort.
The course stood out in three key areas:
1. A fresh perspective on mental models for analytics: Original and thought-provoking.
2. Practical and hands-on learning: Engaging without requiring excessive preparation outside class hours.
3. Real-world anecdotes: Insightful stories about metrics from George's experiences at Lyft and Stripe.
Abhilash
Cohort 1
Product Manager - Checkout and Payments · Ahold Delhaize
I enjoyed George's class and found it really helpful. It was engaging and packed with real-world examples. George did a great job at explaining his thought process and the use cases, while demonstrating with data.
Robyn
Cohort 1

