Staging environment
Punchy Messaging

Punchy Messaging

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Alumni reviews

Emma's course was great, very well-structured and she is an excellent instructor. I feel a lot more confident now in creating quick, effective messaging. It was also good to get perspective from my classmates who are from different industries.
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Parks

Cohort 8
Content Strategist, Marketing & Communications · Lyrasis
Emma provided great course content that truly forces you to put the customer first in all positioning and messaging efforts. She shared great examples and very practical approaches for designing a messaging framework and applying it in the real world.

Katie

Cohort 8
Manager, Growth · Magnet Forensics
I'm so happy I took this course. It took me back to the basics: think first, write second. The VBF framework is the kind of thing you learn one day and use the next. Applying it live with other marketers, with Emma's feedback, beats any course I've taken in the last few years. Emma is great at synthesizing complex stuff into something you can actually use. Her energy and kindness make you want to put in the work. If you're a B2B marketer, you need to take it!
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Ele

Cohort 8
Growth Marketing Lead / PMM · one upper, cofounder
Great course to help you get unstuck on copywriting.
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Shannon

Cohort 8
VP Marketing · ecos systems
I really liked the course and Emma is lovely! There were really nice new learnings and methods about messaging. I would have only appreciated to use the course hours more interactive with the group rather than preparing tasks during that time. But overall I would definitely take the course again. :)
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Veline

Cohort 8
Product Marketing Manager · Seibert Products GmbH