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Emily Hollender

Emily Hollender

1.5K Subscribers

Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing

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Emily Hollender will make you an in-demand fractional leader

Hi, I'm Emily! I’m an integrated marketer, community builder, and surfer. I spent a decade working inside marketing teams at high-growth consumer startups like Rent the Runway, The Wing, and Tia.

In January 2023, after getting laid off, feeling burnt out, and exploring my next step, I fell into freelance work. I quickly realized that working 9-5 wasn’t the only option, and I decided to lean in.

After 3+ years, 30+ clients, and nearly tripling my 9-5 salary through fractional, consulting, and advisory work, I'm on Maven to teach you the playbooks, tools, and guidance I wish I had when I started. I hope you'll learn with me.

Trusted By
Rent the Runway
Tia
Modern Animal
Emerson Collective

Alumni reviews

If you're thinking about taking this course, do your future self a favor and take the leap. I’m currently building out the foundation of my fractional business, and Emily's course gave me the exact structure I needed to stop spinning my wheels and start getting down to business. Building from 0 can be daunting, but Emily's resource hub provides everything you could ever imagine needing to set yourself up for success. Sales email scripts, a proposal template, sales pipeline, weekly reflection tracker, the list goes on and on. If you can think of it, she has made it. The level of support is incredible. I’ve taken a few online courses and have never seen this much high-touch guidance. Emily is one of a kind, and I could not recommend this course more!
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Rachel

Cohort 4
Fractional Marketing Advisor · RSQUARED STRATEGY LAB
This course was the lightening bolt of structure and support I needed to help shape my fractional offering. It's fast and intensive, but it's balanced with Emily's warmth, wisdom, and personal understanding of the journey. The core content cuts through all the interwebs of noise to zero you in on your unique positioning and offer(s) in a thoughtful, easy-to-follow way. And I loved the office hours and brief-but-impactful 1:1 time each week. I highly recommend this course for anyone who's struggling to define (or fine-tune) their fractional positioning and wants to learn from a lovely human who is successfully working with clients in a fractional capacity.
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Beth

Cohort 4
Coach & Consultant · Self-employed
Emily's course was highly engaging and full of actionable advice on getting started with my fractional business. Emily made herself readily available for our questions and seemed to really enjoy the process of teaching and giving back. I recommend the course for anyone who's ready to take a chance on themselves and wants a community of others as they go through the transition.

Amanda

Cohort 4
Design Leader ·
Highly, highly recommend this course for anyone looking to go fractional!! Emily is a wonderful teacher, mentor, and human being - and she's someone who's literally been in our shoes, sharing her experiences with all of us. I genuinely wish I'd done it a year prior, and in my opinion, one of the most valuable aspects of the course is the other members of the cohort. Thank you, Emily!
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Natalie

Cohort 4
Fractional CMO/Product Marketer · Self-Employed
Emily was a wonderful instructor — engaging, authentic, and refreshingly realistic. The small group format made it feel less like a formal course and more like a working lunch with colleagues who were genuinely willing to share their vulnerabilities and challenges. That made all the difference. Her course gave real structure to a process that can feel overwhelming, and it's the perfect starting point for anyone thinking about making the leap from corporate to fractional. She gives honest, timely feedback — and I know she'll be a great resource and "fractional friend" long after the course ends. 10/10. Would absolutely recommend.
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Ria

Cohort 4
Executive Marketing Strategist · PMCalong Advisory