Learn directly from Ellen Donnelly

A ton of great information delivered well and with heart.

Whether you want to double down on social media in your marketing - or pull away from it entirely - Ellen's Authority Letters helps you get crystal clear on who you are, what you stand for, what you want to say, and what you want to position yourself as an authority on. In this incredibly thoughtful and robust training, you will gain access to a workbook, examples, and resources from Ellen that help you unpack what your One Big Idea is, and the pillars of thought that stand beneath it. This is the kind of stuff that frames everything you put out there - on your website, landing pages, social posts, and of course the big Hero Piece that encapsulates your IP altogether. That work alone is incredibly impactful, but Ellen also walks you through the various platforms for hosting your Hero Piece as well as distribution strategies for promoting the ideas in it (and you and your services) so your hard and thoughtful work works for you asap, and also over the long run. Ellen really walks the talk and is a pragmatic and inspiring voice in a landscape of hacks and fomo. Thank you Ellen. Highly recommend.

Loved it! It really help to solidfy my thinking and distill a complex topic into something more approachable. Thanks Ellen!

I've wanted to write about my work for a long time. Authority Letters finally got me started. Ellen has built something that is clear, structured, and genuinely action-oriented; it gets you out of your head and into writing. The pace fits around a busy professional life, and the cohort format made a difference. Hearing other people's questions helped me see things I might have missed going through this alone, and it made the process feel less alone. What stood out most was Ellen's editorial feedback. You can tell she cares. She brings both rigour and warmth to this course. If you've been carrying ideas in your head and haven't been able to get them into long form written content, this is the course that will help you do it.

Authority Letters is something that has been missing from the online space for years. Most courses about writing online are really just marketing dressed up as writing advice — geared towards quick results, short posts, reels, mini blogs, optimized for attention rather than depth. Authority Letters does something else. What Ellen offers is a clear framework: a working definition of what authority is, how it's built, and what the concrete building blocks are to get you there. That clarity alone was worth it! Before this course, building authority felt like staring out at one enormous, shapeless ocean. Ellen breaks it into smaller, achievable steps without watering anything down or cutting any corners. What I appreciated most is about the course who it's for: for people who still love deep thinking, original concepts, and the kind of intellectual work that produces something real — something you actually stand behind. Something that took effort and reflects how you genuinely see the world, in the online world where everything is trending towards faster, shorter, more superficial content. Ellen is leading in the opposite direction: solid research, critical thinking, and developing a personal voice, without shortcuts. I left this course with motivation I hadn't expected. Not just clarity on what to do, but a real sense that the work I've been wanting to do actually matters and has a place. So if you feel like you're from another planet entirely in this fast, AI-content generated space, Ellen will show you that's actually your strength, and that it's time to fully step into it.