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Elena Luneva

Elena Luneva

6.2K Subscribers

CPTO, Executive Coach, Course Instructor | Madison Reed, Braintrust, Nextdoor, Opentable, Blackrock

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Elena Luneva is a CPTO, Course Instructor, Executive Coach, and Advisor. Over the past 20+ years, I’ve scaled individuals, product, and GTM teams at Madison Reed, Braintrust, Nextdoor, LiquidSpace, OpenTable, and BlackRock. I’ve built marketplaces, AI-native platforms, and B2B SaaS products from zero to scale.


I teach
CPO Level Skills

AI Powered Executive Communication

Lead AI without the Chaos

Command Presence Under Pressure

I write about Leadership, Product and AI

Previously at
Madison Reed
Braintrust 🧠
Nextdoor
OpenTable
BlackRock

Alumni reviews

Command Presence under Pressure

Elena and Rosalee pushed me out of my comfort zone (and made me crack!) —in the best possible way! The realistic simulations and role-playing exercises helped me identify specific situations and triggers that tend to throw me off balance and the mistakes I make in those situations. The small-group setting is incredibly supportive and safe, and we received thoughtful, personalized coaching throughout the course. I learned so much about myself and how I can respond better under pressure. Leaving this course far more confident and with a stronger ability to take control of uncomfortable conversations.
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Claire

Mettle
Strategic Accounts · Irrational Labs

Command Presence under Pressure

Challenging course and content, but that was the point. Sparked some realizations of how I can remain composed in tough situations.
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Mark

Mettle
Director Product Marketing · Oracle

Command Presence under Pressure

This course addresses an apex problem that all executives face: navigating critical questions, or even hostile ambushes, in important meetings and high-stakes decision points at work. Elena offers practical advice on how to stop, shift, reframe, and keep control of the conversation. She also runs live "hostile simulations" that give participants hands-on experience applying her frameworks, along with peer feedback for managing these critical moments. Tough love in a supportive learning environment. Very useful!
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Jason

Mettle
VP Product Management + Startup Advisor · Silicon Valley Intelligence Group, StartX

Lead AI Without the Chaos

As a VP of Product and founder, I've been working with AI across its evolution, from big data and machine learning through today's LLM and agentic systems. What I didn't have was a coherent operating model for the current era. This course gave me that. Four frameworks, each immediately deployable, covering how to spec and gate AI systems, run a team that actually ships AI, manage risk responsibly, and know when you're truly ready to launch. What separates it from every other AI course I've seen is that you work through the frameworks against real failure cases and your own initiatives. You leave with actual deliverables, not just slides. If you're a product leader or founder past the experimentation phase and actually building, this is the course I'd send you to first.
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Bill

Magic
VP of Product · Emtrain - Taklco

Lead AI Without the Chaos

Elena and Polly kept the course very practical. It was interactive, with breakout sessions where you worked through the material instead of just listening. Both were engaging, supportive, and worked well together. The frameworks were useful in a real way: things like the AI-first operating model, the 360° risk approach, and SIGNAL. It pushed you to think about what good actually looks like, where projects break down, and how to move from prototype to something truly tangible. A big focus was on tracking the right things, clear ownership, and getting specific about what needs to happen to move work forward. I’ve already started using that in how I approach AI projects at work.
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Adam

Magic
Senior Product Manager · Former Product Manager at Estée Lauder