Courses
Multi-day, guided programs to get real results
Course8 days


The Marketer in The Loop - An Introduction to AI Marketing Workflows in Claude
How to use the AI marketing workflows that CMOs expect in 2026
4.5(52)
·Jul 20 – Jul 27Course2 weeks


Marketing for Startups Masterclass
Marketing crash course for startups - learn to launch, grow and raise by diagnosing your market and mastering marketing strategy and tactics
4.8(3)
Course1 day


Measure Your Customer Obsession
Learn how to use an AI Agent to measure and improve your company's customer obsession using the MORTN Scale
View course
Lightning Lessons
Free, interactive sessions to explore new topics
Lightning Lesson30 minutes


Use our ‘Focus Group’ Claude Skill to conduct a focus group
WATCH
Watch now Lightning Lesson30 minutes


How to Use an AI Interviewer to Conduct Market Research
WATCH
Watch now Lightning Lesson30 minutes


How to Conduct a Focus Group with Synthetic Respondents
WATCH
Watch now Lightning Lesson30 minutes


How Claude builds personas for synthetic focus groups
WATCH
Watch now Lightning Lesson30 minutes


How AI Marketing Certification Lands You a New Role in 2026
WATCH
Watch now Lightning Lesson30 minutes


Vibe code a Mortn scale to measure your customer obsession
WATCH
Watch now Alumni reviews
Great course with some very practical skills and advice in how to make LLMs workflows to make life a lot easier! Have already started using these skills in my day to day. Thanks both!
Natalie
Cohort 7
Senior Research Manager · ClearScore
Loved the updated version of the course with extremely hands-on examples for using AI and specifically Claude in realistic day-to-day scenarios. It was really worth it to join again for the new content.
Christina
Cohort 7
Integrated Marketing Manager · Inbetween roles
Dino and Lee bring you the latest in AI developments for Marketeers. Its a great course with practical demo's to keep you up to speed on how AI can help you in your day to day.
Andy
Cohort 7
Marketing Director · N/A
Very informative and both Lee & Dino were great.
As I am not familiar with Claude it was interesting to hear what it can do but I wasn't able to test any the workflows or familiarise myself with the platform - but I hope to be able to in the future.
Some of the sections weren't relevant to my company presently, but it was interesting to think about how they could be implemented and tweaked to fit Off The Kerb.
Overall, a great course to be part of.
Holly
Cohort 7
Production Manager · Off The Kerb Productions
Fantastic very practical training. I have been using the LLMs for quite some time but this training really opened my eyes to other major possibilities through the use of other more specialised tools and platforms. My mind was blown away with what is possible, especially in the market research space.
Lee and Dino are a fantastic duo and the conversations were super insightful. I would thoroughly recommend!
Virginie
Cohort 6
Looking for new opportunities · n/a