Debbie Levitt The Mary Poppins of CX, strategy, and PMF.

This course fills a real gap. It's not just about using AI in research but how to use it without compromising research quality. The Atomic PMF framework gave me a clear standard to measure my own work against, and the breakdown of where AI genuinely helps versus where it gets in the way was immediately practical.

Great course from one of the leading professionals in the field. I genuinely recommend it to anyone involved in research processes.

This has been an incredibly valuable course for me! I learned a lot about how apply critical thinking when design research through the atomic product-market-fit model. The live sessions with working with Claude and other LLMs have been really insightful to see just how Debbie applies the PMF principles and directives to extract optimum valuable information during the research synthesis and strategizing phase. I also find the resources very helpful in my day-to-day to conduct research. :) Very happy to have been a part of the course. Debbie rocks!

Debbie is a great instructor and a great researcher and strategist as well. This is what she has been doing for years and she's teaching others how to do it. Debbie developed a framework from which you can structure your next product, service, or experience to achieve product-market fit. You don't have to guess. You don't have to wait until the product or service launches to fix it. Why not achieve success right away with a proper methodology? The course also includes instructions (and a skill!) on how to use AI as your sidekick during research while keeping the rigour it requires. Debbie tested AI extensively to figure out where it could actually help, and built a skill around what works: analysis and synthesis. If you're looking for a course to teach you to outsource your brain to AI so that it works for you, this is NOT the right place. But if you're looking to augment your practice as a researcher, this is definitely the course to take. AI shouldn't be doing the "thinking." It should be helping you. And this course can teach you how, with a tested and refined skill that follows a thorough process you can use right away!

The pacing of the course alongside the book is solid. The ideal situation might be to get a few of your close friends/colleagues to take this course with you so you can learn from each other and get an outside perspective on yourself from those that really know you. I took it by myself and the dialogue with other participants was very helpful. The more you share, the more you get out of it.