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I absolutely am a full body yes to this course! The style of teaching, the warmth, the depth, the breadth. There is no business/branding as usual here- I felt like my 30 years of kind of being a bit ashamed of the process of deep working I have had as a strategist was validated and developed in a way that can be useful and commercial.

Such a fun course to dive into when you actually have a brand to work alongside with. Truly a big fan of continued education + great framework to have for ever-evolving cultural strategy.

This course completely reshaped how I approach brand strategy, and I can already feel the impact it's having on my work and strategic thinking. Jasmine and Jean-Louis teach with so much generosity, clarity, and care. I'll absolutely be signing up for whatever they create next.

Jasmine and Jean-Louis reframed my approach to strategy. The frameworks are clear and immediately useful, but the real gift is the way of thinking they pass on - unconventional, expansive, and drawn from real experience and deep research. They're also remarkably generous teachers, open with their process and genuinely invested in your work. If you're building a brand or sharpening your craft, I couldn't recommend this course more.

A fantastic course taught by knowledgable guides who show hands-on tools to practically build brand strategies. From insights digging to brand activation, Jasmine and Jean-Louis were incredibly thoughtful in how they interwove new concepts emerging from culture into clear implications of what this means for brands. Not only did I learn actionable tools, I also strengthened my confidence to bring a sharp perspective on my brand's opportunity. 10/10 this class is a must for brand builders in any space (in-house, agency, freelance, etc.)